The Destruction of Willy Lowmans American Dream in Arthur...

In Arthur Millers Death of A Salesman readers are introduced to Willy, an ambitious salesman who just cant seem to get a break despite his drive. Willys life is marked by failure, and an almost stubborn attachment to the idea of striking it big. Willys life is ended by his own hands, the result of a broken dream that lead to a broken spirit. In many senses Willy represents the idea of the everyman, the average working class man trying to get ahead, this is reflected in his attachment to the achievement of more wealth, and his idealized vision of how to get there the American dream. However, Willy can be seen to represent more that just the average man, and it can be argued that Willys hamartia is the hamartia of capitalism†¦show more content†¦Willys plan for achieving this dream is also similar to many peoples idea of how to get rich, and his role of a salesman reflects this similarity. The idea of a salesman is a very working class, job where the money you make is base d on what you sell, your performance, hard work equals more pay. Many people embrace this idea and it is central to the creation of the American dream, the idea that you must climb your way to the top. However, not only does Willy represent everyman, through his faults we can begin to see a bigger problem-the problem of capitalism. This is because the same rationale that creates his drive and superficiality also creates his weaknesses which are his superficiality, jealousy, his lost of integrity and his role as a manipulator. Willys superficiality is represented by his adherence to the importance of looks and physical appearance and his emphasis on being like rather than being a good person :the man who makes an appearance in the business world, the man who creates a personal interest, is the man who gets ahead. Be liked and you will never want. (Act 1, Part 3, pg. 2). This is also seen in his relationship to his two sons, while he praise his son attractive son Biff, who as a high-schooler was popular and well liked, he pays less attention to youngest Happy, who turns out to be more successful. This superficiality also seen in his relationship to his neighbor,Show MoreRelatedMarx ism In Arthur Millers Death Of A Salesman1465 Words   |  6 PagesThroughout Arthur Miller’s Death of a Salesman, Willy Lowman sought to attain the American Dream, but his distorted view of Marxist control ultimately provoked his physical, material, and mental destruction. Lowman, a middle-class salesman, husband, and father of two shared the ideology of many American’s, an ideology that hard work, dedication, and likeability was attainable regardless of social class, or life circumstances. Yet, the multiple distortions Willy associated with this dream combined withRead MoreAristoles View on Drama1347 Words   |  6 Pagesfeel sorry and fear for them because they may or may not meet a similar fate. Aristotle thought that after watching a tragedy the audience would feel relived because they just released these unconscious pent up emotions. Introduction Death of a Salesman, by Arthur Miller, and Othello, by William Shakespeare are two plays that each represent the genre of tragedy. The fundamental difference in these two representations of tragedy are the time at which they were written. Shakespeare wrote his play

Capital Punishment Fair Or Unfair Essay - 1881 Words

The most severe form of punishment of all legal sentences is that of death. This is referred to as the death penalty, or â€Å"capital punishment†; this is the most severe form of corporal punishment, requiring law enforcement officers to actually kill the offender. It has been banned in numerous countries, in the United States, however an earlier move to eliminate capital punishment has now been reversed and more and more states are resorting to capital punishment for such serious offenses namely murder. â€Å"Lex talionis†, mentioned by the Bible encourages â€Å"An eye for an eye, a tooth for a tooth† mentality, and people have been using it regularly for centuries. We use it in reference to burglary, adultery, and various other situations, although,†¦show more content†¦(Horwitz, 124-127) Four major issues in capital punishment are debated, most aspects of which were touched upon by Seton Hall’s panel discussion on the death penalty. The first issue stands as deterrence. A major purpose of criminal punishment is to conclude future criminal conduct. The deterrence theory suggests that a rational person will avoid criminal behavior if the severity of the punishment outweighs the benefits of the illegal conduct. It is believed that fear of death â€Å"deters† people from committing a crime. Most criminals would think twice before committing murder if they knew their own lives were at stake. When attached to certain crimes, the penalty of death exerts a positive moral influence, placing a stigma on certain crimes like manslaughter, which results in attitudes of horror to such acts. Studies of the deterrent effect of the death penalty have been conducted for nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; several years, with varying results. Most studies have failed to produce evidence that the death penalty deterred murders more effectively then the threat of imprisonment. The reason for this is that few people are executed and so the death penalty is not a satisfactory deterrent. If capital punishment were carried outShow MoreRelatedCapital Punishment1534 Words   |  7 PagesThe death penalty has been around for many centuries and will probably be around for many to come. Although some citizens feel capital punishment is ethically wrong, it is necessary in today s society for various reasons. Society must be kept safe from the barbaric acts of murders and rapist, by taking away their lives to function and perform in our society. Most criminals don t take into account the results of their actions. If a person intending to commit a crime, sees another criminal put toRead MoreThe Death Penalty Is Justified858 Words   |  4 PagesSince the foundation of our nation the Death Penalty has been a way to punish prisoners that have committed heinous crimes, however since the turn of the 20th century the practice of Capital Punishment has been questioned on its usage in America and the world as a whole. The Death Penalty is used in America to punish criminals who have committed murders, or taken the life of an innocent person, and while the death penalty seems like it is doing justice to those who have killed others it is actuallyRead MoreThe Death Penalty Should Be Legalized1229 Words   |  5 Pagesdeath penalty needs to be completely abolished. Their view is that is is inhuman e and constitutionally unjustified. On the other hand many believe it is a source of deterrence and is the only just punishment for some crimes. When it comes down to it, the death penalty deters crime, is a fair and just punishment, and restores justice. I believe the death penalty should be legalized throughout the entire country. The death penalty has been around for a long time. It has been recorded as being around asRead More Capital Punishment In The United States Essay examples1586 Words   |  7 PagesCapital Punishment in the United States Executive Summary Capital punishment has been around for many years as a way of executing criminals. Despite what most believe, capital punishment is not functional in the American society. Defenders of the death penalty often claim that the execution of criminals will teach others not to do bad, initially decreasing crime rates. Unfortunately, statistics prove that thought to be wrong. Capital punishment also has great flaws. For example, many innocentRead MoreThe Flawed Nature Of Our Justice System Essay1367 Words   |  6 Pages This belief often stems from the violent world they are shown every day in the news. Understandably they hear and see these violent crimes and think that extreme punishments must be given for extreme crimes. Despite this, 37% of Americans oppose the death penalty (Gallop). These people often argue that not only does capital punishment fail to solve the growing crime problem in the U.S., but that innocent people can be executed in the pursuit of justice. This is certainly t rue; not even supportersRead MoreTruman Capote s A Cold Blood Makes A Great Case For Justice1719 Words   |  7 Pagesare involved in the case is unquestionably too short. However, is the death penalty fair for both of them, considering Dick had a mental disorder and Perry had a terrible upbringing? This brings us to a bigger, broader question: to what extent does the law and judgement system achieve their main purpose: bringing justice to everyone? One of the two murderers in the book, Richard Hickock, says about capital punishment: â€Å"[†¦]. Revenge is all it is, but what’s wrong with revenge? It’s very important. [†¦]†Read MoreCapital Punishment Should Be Illegal1563 Words   |  7 Pages Why Capital Punishment should be illegal The Constitution that governs our laws in America is there to protect all of its people and that include the criminals that are on death row. The death penalty materially violates the constitutional ban against cruel and unusual punishment, the guarantees of due process of law, and of equal protection under the law. This is the reason why capital punishment should be illegal in all fifty states. We believe that the states should not give itself the rightRead MoreCapital Punishment Should Be Illegal1613 Words   |  7 Pages Why Capital Punishment should be illegal? The Constitution that governs our laws in America is there to protect all of the people and that includes the criminals that are on death row. The death penalty materially violates the constitutional ban against cruel and unusual punishment, the guarantees of due process of law, and of equal protection under the law. (Bedau, Hugo Adam, The Case Against the Death Penalty) This is the reason why capital punishment should be illegal in all fifty statesRead MoreThe Pros And Cons Of The Death Penalty844 Words   |  4 PagesMany people argue that the death penalty is justified because it is a fair and equal punishment for the crimes committed and that the murdered should receive fair and equal punishment in order to have justice. It is often assumed that murders should be punished by death, but isn’t it true that ending or killing anyone is morally wrong? In this counter argument I will argue that nobody has the right to take anybodys life no matter what and if murderers deserve to die, the state does not have theRead MoreEssay on Fair Punishment and the Death Penalty739 Words   |  3 PagesFair Punishment and the Death Penalty 94 federal attorneys have the power to submit a case to Janet Reno (Willing 3A). These attorneys seek the death penalty for these cases, and why should they not? Whys should one who has taken a life, or even several, deserve the air that they breathe? Capital punishment is a harsh punishment created for people who have committed harsh crimes. The death penalty should be used to punish violent criminals. Some believe that capital punishment is unfair

Biblical Allusions in Lord of the Flies free essay sample

Did your parents ever tell you about the first time that you disobeyed them? Mine have. I was next to a hot wood stove at my grandparent’s house, and my parents told me not to touch it because it was hot. But, of course, I just had to touch it now that I was told not to. I wasn’t egged on by my sister or my cousins; I touched that stove of my own accord. And of course, it all went down from there. My inward desire to be stubborn and selfish was expressed though disobeying my parents- In the end, I got burned. Similarly, in Sir William Golding’s Lord of the Flies, biblical allusions are used to give additional meaning and depth to the book and to show the ways in which humans transfer their inner evil into outward behavior. Evil doesn’t begin from the outside world; instead it begins in the core of human beings. We will write a custom essay sample on Biblical Allusions in Lord of the Flies or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The novel Lord of the Flies shows the breakdown of society without authority, a code of conduct, and failure to maintain morality. Although the story seems straightforward at first- just some boys on an island- the true meaning can be hidden from the reader using biblical allusions. These biblical allusions are not a central theme as Lord of the Flies is not specifically religious. There is no direct mention of the Bible; however, certain characters and symbols directly connect to it. Golding uses these allusions to form a more complex story with additional layers. Interestingly, Golding hardly believed in God. After his traumatic experiences in World War II, he tried â€Å"to trace the defects of society back to the defects of human nature. † There is little more innocent than a group of young boys singing in a church choir. However, the boy’s innocence is presented as deceptive. In a letter to a friend sent privately, Golding says that â€Å"one of our faults is to believe that evil is somewhere else†. He believed that people mistake the origin of evil as being external, yet the boy’s evil was internal despite attaching it to their characteristically Satan-like surroundings. Jack’s behavior in the book is not the cause of evil, merely a symptom of the greed, selfishness, and power to rule that lies within everyone. The title of the book alone, Lord of the Flies, is the literal translation of ‘Baal-Zebub’, the Canaanite god of evil. In other words, ‘Lord of the Flies’ means the devil, the antithesis of God. Therefore, before even opening the book, the reader can forge a clear link with religion. This suggests a possible interpretation for the book: that religion is a direct contrast to evil. The Lord of the Flies is also one of the most important and poignant images in the book. The severed head of the sow murdered by Jack is described as  being â€Å"dim-eyed, grinning faintly, blood blackening between [it’s] teeth†, â€Å"an obscure thing† covered with a â€Å"black blob of flies. † This vivid description of its outer ugliness represents evil in its purest form. Furthermore, the alliteration of the letter ‘b’ is harsh and guttural, which reflects the inner ugliness it possesses. The Lord of the Flies brings out the inner beast in most of them, causing the situation in this passage to juxtapose good and evil. In the first chapter of Lord of the Flies, Golding gives clues to his readers that the context of the novel is going to contain biblical allusions, as the life of some of his characters were deeply Christian before they were even stranded. Jack, one of the main boys on the island, says that â€Å"[He] ought to be a chief, because [he was] chapter chorister and head boy. He could] sing C sharp. † Choirboys are a typical image of naivety, innocence and youth, and are most often pictured as singing from hymnals during religious ceremonies. However this religious background does not stop Jack and his fellow hunters from later committing severe and serious crimes on the island. Another biblical allusion occurs â€Å"when [the boys were] coming down (and) [Piggy] looked through one of [the] windows. [He] saw the other part of the plane. There were flames coming out of it. † The boys had literally fallen because of their plane crash. But this fall from the sky symbolically represents their fall from the state of innocence. The end of innocence in the novel takes place just after the first chapter. Startlingly quickly, the boys feel comfortable in the jungle hunting down wild pigs. After Jack fails to kill the piglet at first, he states that â€Å"next time there would be no mercy. † This almost immediate regression to violence and revenge proves that humans transfer their inner evil into outward behavior. The symbol of salvation is represented by the conch on the island. It also stands for power, as the boys decide to â€Å"let [Ralph] be chief with the trumpet-thing. Whoever is holding the conch has the power to be the only boy allowed to speak, which is similar to the power of a church bell ringing to bring people together for a service or an extremely important announcement. Later in the novel, salvation is associated with fire, as â€Å"life became a race with the fire. †¦ To keep a clean flag of flame flying on the mountain was the immediate end and no one looked further. † Keeping the fire burning symbolizes the boy’s humanity, so that when it is extinguished it can no longer be contained and the evil emerges from within the boys. Fire is associated with hope, warmth and friendship but it is the cause of conflict, destruction and death in the novel. By the end of the second chapter, fire has already taken its first victim – the little boy with the mulberry mark on his skin- who disappears during the huge fire recklessly set up by others. Even though we are not told what has happened to him, his fate is obvious when Piggy asks the boys the rhetorical question, â€Å"that little ‘un that had a mark on his face–where is–he now? † The ‘beast’ personifies the developing evil in Lord of the Flies. In the beginning of the book the beast takes the shape of a â€Å"snake-thing† which is the very shape that Satan takes when trying to persuade Eve to eat fruit from the tree of knowledge in the book of Genesis. When Eve disobeys God, she breaks his law and is expelled from Eden. The boys also start to break rules they have been taught in their previous lives and similarly ruin their own Eden-like island. The attitude of the boys towards the beast was expressed when  Ã¢â‚¬Å"The eyes that looked so intently at [Ralph] were without humor. † This shows their fear of evil in contrast to Ralph who was ‘laughing’ at the idea of a ‘beastie. The term ‘beast’ is also used for the embodiment of evil in the book of Revelation- which tells of the end of the world, or in this case, the end of the book. The link with the Apocalypse is even more apparent from the expressions â€Å"beast from the sea† and â€Å"beast from the Earth†, and those used as chapter names such as â€Å"Beast from Water† and â€Å"Beast from Air. † In Revelations 13: 5, the beast from the sea is given authority to rule over the Earth, and the people of Earth marvel at the beasts abilities and worship him asking â€Å"who is like the beast? Who can make war against him? This directly relates to the boys, as Jack tells them to â€Å"forget the beast† and to â€Å"leave some of the kill for it. Then it [wouldn’t] bother [them], maybe. † In Revelation 13, the beast from the sea suffers from what appears to be a mortal wound, and another beast, the beast of the earth, takes his place and exercises the same authority as the previous beast on his behalf. This beast forces those without the seal of God on their foreheads to worship both the new beast and the image of the old beast and wear his mark on either their foreheads or right hands. This is paralleled in Lord of the Flies as the pilot floating off of the mountain and into the ocean. This leaves Jack to symbolically ‘fill the place’ of the beast, in that he causes the boys to fear and respect him. He then forces the boys to accept him as chief and has them paint their faces, proving to him their loyalty. Furthermore, the beast is shown leading the whole world with the exception of those whose names are written in the Book of Life, and making war against the saints. This allusion places Jack in the place of the beast while Ralph, Piggy, and Simon’s names are â€Å"written in the Book of Life†, as they refuse to submit to Jack. Ironically, most of them die, despite their names being in the Book of Life. Finally, at the end of Lord of the Flies, a naval officer arrives on the island, bringing the boys into some sense of order and relieves some tension for the reader. This can be alluded to Revelation 21:4, where ‘[God] will wipe away every tear from their eyes. There will be no more death or mourning or crying or pain, for the old order of things has passed away. † The island itself seems to be an allusion to the Garden of Eden. Adam and Eve are placed in a Garden that is a perfect haven, complete with the necessities required to survive. However Adam and Eve foolishly take the advice of the serpent and eat the fruit from a tree in order to gain the knowledge of good and evil, even though God specifically told them not to do so. In essence, this is what happens on the island. The island itself is complete with food and water. Survival is possible, yet the inner devil is unleashed in the boys and instead they take on savage and immoral roles. At first it was a haven yet it was corrupted by evil. The ‘Lord of the Flies’ may also allude to the serpent from the Garden of Eden and this allusion seems as equally suited as that of the Devil. At the end of the book, the boy’s inner evil is reverted back to the innocence they possessed at the beginning, and this is shown by the return of fire on the island. The British Naval officer who is the boy’s savior represents the messiah as they have come to save the boys. However the officer is a gun-carrying savior, as he â€Å"held a sub-machine gun. † They dislike the blood and filth of the boys and are embarrassed by Ralph’s open display of tears, even though Ralph’s grief is absolutely human. A clear connection to the Bible can be found in the character of Simon, whose name is of biblical origin – as two apostles bore this name. Continually, his role is that of a Christ figure, as his help to the weaker makes him seem saintly and Jesus-like. Golding himself states that he â€Å"intended a Christ figure in the novel, because Christ figures occur in humanity, really, but [he] couldn’t have the full picture, or as near as a full picture of human potentiality, unless one was potentially a Christ figure. † Simon’s physical appearance signifies innocence, as â€Å"he was a small, skinny boy, his chin pointed, and his eyes so bright they had deceived Ralph into thinking him delightfully gay and wicked. The coarse mop of black hair was long and swung down, almost concealing a low, broad forehead. He wore the remains of shorts and his feet were bare like Jack’s. † Furthermore, Simon asks questions that nobody on the island can answer: â€Å"what is dirtiest among us? What else can be done? † His tone here is reminiscent of Christ’s when â€Å"Jesus asked them in Matthew 9:4, Why do you have such evil thoughts in your hearts? † Simon persistently wants to prove that there is no other evil but that inside the boys. Like Moses, Simon climbs down the mountain to reveal the truth. Traditionally prophets raise awareness of human sins and foretell the future, which Simon accomplishes. Simon’s death resembles Christ’s – in an act of swift fear and general ignorance. In both cases, the masses are not convinced by the supposed prophet/savior, as â€Å"Simon’s effort fell about him in ruins. † Simon’s death is an imitation of Christ’s because the wisdom that Simon wants to share with the other boys- that the Beast lives inside us- is disturbing and leaves no space for a possibility of repentance and salvation. Simon’s character in the story tells us that there is at least one good man ready to follow Christ’s footsteps. This alone is encouraging, for when society on the island breaks down, Simon remains moral and righteous and he takes it upon himself to seek the truth. When he does discover the true nature of the beast he is killed for it. Simon is the only one of the boys who resists the temptation of evil and is the only one brave enough to confront the beast. The conversation between Simon and the beast certainly echoes that of Jesus and the devil in Luke 4. The devil tried to tempt Jesus with food and power for 40 days and nights in the desert, but fails. Simon does not succumb to this trickery either. The immense power and evil of the head echoes not only the evil within the pig’s head that has spread but also the evil within the boys that they are now consumed by; it has taken them over as night does the day. The evil of the head is so intense that it causes Simon to faint when he sees the â€Å"blackness within, the blackness that spread,† which is paralleled to Christ’s death and resurrection, as if he had merely fainted. He is also physically transformed into the Jesus-like figure of Christ walking with the cross to his death, when â€Å"the usual brightness was gone from his eyes and he walked with a sort of glum determination like an old man. Ultimately, Simon was killed by his friends just as Christ was, for being thought of as the beast. In the Bible, the Pharisees, or Jewish leaders of the time, claimed that Jesus was performing his miracles through the Devil, and similarly the boys claimed Simon was the beast. Golding turned to the Bible when he car ried out his profound literary analysis of the source of evil in human nature, and utilized biblical allusions to function as a subtle motif in the Lord of the Flies. This added thematic resonance to the main ideas. The conclusion drawn that themes and ideas in the novel are obviously biblical, but such similarities are not carried out in all chapters. It’s used to emphasize the central issues and may be the key to interpretation. Therefore, in Sir William Golding’s Lord of the Flies, biblical allusions are used to give additional meaning and depth to the book and to show the ways in which humans transfer their inner evil into outward behavior. Thank you.

Business Customer Analysis and Valuation †Free Samples to Students

Question: Discuss about the Business Customer Analysis and Valuation. Answer: Introduction: Coca-cola popularly known as coke is basically a type of soft drink which is carbonated, and is produced by the coca cola company. It is one of the oldest and most popular soft drinks and has tremendous number of loyalists all around. There was the inception of a legendary battle between Coca-cola and Pepsi several decades ago and the brands have been fighting each other for more than a century. Each brand wanted to outdo the other and launched several new brand campaigns and advertisements to outdo the other. The history of the wars had reached a legendary nature due to the nature of the battle between them. While Coca-cola specialises is certain aspects, the Pepsi company is better in others. Throughout the decades of their battles, the companies have fought to keep their popularity as well as the customer base intact. According to Michael Porter, the job of a person who is a strategist is to understand as well as deal with competition in a proper manner. The concept of competition goes beyond the established rivals in the industry and also focuses on the competitive forces namely the customers, suppliers, potential entrants and finally the substitute products. The nature of extended rivalry that stems from all the five forces defines the structure of an industry and also determines the competitive nature of interaction within a particular industry (Armus, 2005). Coca cola has been able to position itself successfully in the market among a plethora of brands due to its appeal to family, friends and also to being a part of the joys of everyday life. It has been able to maintain it consistency as well as high quality throughout its service. The factors which are involved with the successful positioning of coca cola in the market are the price, packaging, promotion, distribution as well as competition. The price remained the same for almost seven decades. The packaging has been developed and innovated with time according to the changing society to appeal to people. The company has led to the spread of word all over, has ensured there is awareness among the people about its existence and has always tired its best to keep up with competition. The marketing strategies as well as the taglines were extremely innovative and appealed to the people and so did the advertisements (Kumar, Teichman Timpernagel, 2012). The competitive advantages of Coca-cola are the market leadership, the business partnership, collaborative customer relationship, channel marketing, the multi stage segmentation, the client value management, the implemented go-to market strategy the full operating potential, the flexible sales as well as distribution models, the managerial expertise and finally the sustainable development (Morden, 2016). The significant and noteworthy aspect in the success of Coca cola is the identification of potential competitors, which include Pepsi as the first and foremost one. The companies are competitors more so because they have similar soda and non-soda interests and also have similar offerings. The risk in the competition area is moderate because despite shifts in the consumer trends the company has a loyal following in terms of an established customer base for decades (Louis Yazijian, 1980). New entrants to the industry are not unlikely because any company can hit the right trends at the right time. There may be several new entrants as well which might provide healthier options for the people. There always remain possibilities of newer and better beverages taking over the existent ones. It needs to be mentioned however that establishment of the brand positioning similar to coca cola is not easy and requires considerable efforts (Pearson, 2016). There are always chances of people consuming drinks which are a substitute of coca-cola. People might prefer coffee or other beverages like freshly made smoothies, fresh pressed juices or other healthier alternatives to soft drinks. This might reduce the chances of coca cola consumption (Stark, 2015). With respect to the bargaining power of the buyers it can be said that it is considerable. This is because the company does not sell its products directly to the end users. Therefore the fast food chains or college companies or vending machine companies have enough chances of bargaining with the company and hence coca cola has to sell its products to the distribution networks at a price which is reasonable enough so that there are accepted by all the outlets (Rothaermel, 2015). The suppliers of Coca cola also have immense power. The prices of the commodities which are the ingredients of the soft drinks vary with time and hence the bargaining power of the suppliers of coca cola is significant (Lambert Schwieterman, 2012). It is not improbable that natural disasters can occur at any time and affect the harvests of sugarcane which would indirectly affect the prices of sugar. Despite the several-year contract of the company with its suppliers the prices do not vary much but it is not improbable that it might change significantly at any given point of time (Elmore, 2014). Coca cola should continue to improve its position in the market and develop new strategies in order to sustain itself in the face of severe amount of competition. The untouched portions of the market need to be looked into in order to create new customer bases in those areas as well. The myths or the wrong notions surrounding the concept of unhealthy drinks need to be removed by proper information communication to the people by the company. The packaging and the safety of the bottles need to be mentioned to the people as well (Wahlen, Baginski Bradshaw, 2014). The company has to employ the procedures of the highest quality and also to establish standards guaranteeing the production of a standard product meeting the expectations of the customers. The process also involves continued emphasis on getting the correct standards of quality and seeking ways for the improvement of performance. It is quite difficult for other companies to keep up with the level of coca cola and take the place which has already been established by the company in the market. An efficient supply chain and emphasis on sustainable development has led the company to reach a place in the competitive market. References: Armus, S. (2005). Coca-Cola Company.France and the Americas: culture, politics, and history: a multidisciplinary encyclopedia,1, 273. Elmore, B. J. (2014).Citizen Coke: The Making of Coca-Cola Capitalism. WW Norton Company. Kumar, S., Teichman, S., Timpernagel, T. (2012). A green supply chain is a requirement for profitability.International Journal of Production Research,50(5), 1278-1296. Lambert, D. M., Schwieterman, M. A. (2012). Supplier relationship management as a macro business process. Supply Chain Management: An International Journal,17(3), 337-352. Louis, J. C., Yazijian, H. (1980).The cola wars. Everest House. Morden, T. (2016).Principles of strategic management. Routledge. Pearson, S. (2016).Building brands directly: creating business value from customer relationships. Springer. Rothaermel, F. T. (2015). Strategic management. McGraw-Hill Education. Stark, J. (2015). Product lifecycle management. InProduct Lifecycle Management (Volume 1)(pp. 1-29). Springer International Publishing. Wahlen, J., Baginski, S., Bradshaw, M. (2014).Financial reporting, financial statement analysis and valuation. Nelson Education.